Jindar Mahal’s Mega Push shows the brand split is working as intended

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…If you’re looking at viewership ratings and profits from outside the U.S., that is.

If you listen to the dirtsheets and pundits, WWE is “a sinking ship” in regards to both RAW and Smackdown. John Cena is scheduled to make his return to Smackdown early next month while the overpaid part-timer and current Universal Champion Brock Lesnar will make his return to RAW this Monday.

All of you need to understand something: Jinder Mahal becoming WWE Champion with virtually no buildup is best for business long-term. WWE’s been expanding its global reach even more thanks to WWE Network. Mahal being champion helps with marketing the brand in India. Those in the U.S. complaining about how things are going need to understand WWE is taking the markets outside the U.S. more seriously than it had in the past.

This is also where the brand split has been working as intended. To alot of people it looks like a lack of direction on WWE’s part. The truth of the matter is the creative team has simply gotten better at adjusting storylines on the fly. That and for the first time since The Attitude Era, WWE isn’t relying so heavily on longtime vets or former superstars to boost ratings. This is excluding Brock Lesnar, The Big Show, Mark Henry, Randy Orton and John Cena of course.

Dean Ambrose is a workhorse and is a prime example of how to develop new talent. He can do prettymuch anything in the ring and has decient mic skills. Same for Bray Wyatt. They along with Seth Rollins, AJ Styles, Roman Reigns and Kevin Owens are the new top-tier talent in WWE. In the women’s division you have Charlotte Flair, Sasha Banks, Becky Lynch, Bayley, Alexia Bliss and Naomi. All of them can draw a crowd at the drop of a hat.

The depush of James Ellesworth at the end of last year was a matter of time. His character had run its course so…yeah. Right now, WWE is trying to figure out how to use him. He was decient on the indie circuit but since he’s a joke character in WWE, that limits how he can really be used.

 

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Jindar Mahal’s Mega Push shows the brand split is working as intended

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